Job Description

Position Summary

The Digital Marketing Instructor will provide career-focused instruction to young adults, ages 18–24, in OBT's Sunset Park Employment Hub. The instructor will deliver engaging, sector-informed curricula that support participants in developing key skills for entry-level careers in digital marketing, content creation, and related fields. 

The curriculum places a strong focus on AI tools for content creation, branding and visual storytelling, and brand consistency across platforms. The instructor will also support students in preparing for internships, secondary education, and employment after program completion. This includes helping students with internship tasks as needed and supervising any interns working onsite. 

Essential Job Functions and Responsibilities

Instruction & Curriculum Delivery  

• Provide technical instruction and introduction to digital marketing to young adults with little or no previous experience 

• Facilitate curricula that is sector-focused, labor-market informed, and builds relevant, job-ready skills 

• Facilitate certification training and lead participants in obtaining relevant credentials 

• Integrate the use of AI tools for content creation across marketing lessons and projects 

• Emphasize branding, visual storytelling, and brand consistency across content types and platforms 

• Deliver content in a way that is engaging, accessible, and relatable to youth learners from a range of backgrounds 

Student Support & Career Readiness 

• Support students in exploring and preparing for both employment and secondary education pathways after program completion 

• Assist students with internship-related tasks and supervise interns placed at onsite internship locations 

• Monitor participant progress and implement individualized education plans 

• Grade and provide timely feedback on weekly assessments, projects, and class participation 

Industry Knowledge & Professional Practice 

• In partnership with the Employment Team, maintain up-to-date knowledge of digital marketing industry trends, tools, platforms, and certifications 

• Engage in ongoing training around youth development strategies such as Motivational Interviewing (MI) 

• Participate in internal professional development and instructional coaching 

Data, Tracking, & Evaluation 

• Track and input data related to attendance, performance, and credential attainment using internal and external systems 

• Contribute to data tracking, evaluation, and reporting to support program improvement 

Collaboration & Organizational Engagement 

• Collaborate with inter-disciplinary program staff to ensure strong student outcomes and improved educational practices 

• Coordinate with OBT’s Outreach & Communications team and other program teams to integrate student work into outreach and recruitment strategies 

Knowledge, Skills and Abilities

• Ability to engage and support diverse learners, including those with barriers to employment or education 

• Deep familiarity with current and emerging digital marketing tools, platforms, and trends, including AI tools used in marketing workflows 

• Proficiency and ability train learners in Adobe Creative Suite, especially Illustrator, as well as Canva, Google Suite, and common social media tools 

• Strong grasp of marketing analytics platforms such as Google Analytics and Meta Ads Manager 

• Ability to interpret program data to inform instruction and improve outcomes 

• Skilled at creating immersive, hands-on classroom experiences focused on real-world application 

• Strong organizational, communication, and classroom management skills 

• Comfort with giving and receiving feedback, and openness to continuous learning and growth 

• Demonstrated ability to work effectively within a collaborative team setting 

• Strong commitment to youth development and a student-centered approach 

Education and Experience/Training

• Bachelor’s degree in marketing, communications, public relations, social media, or a related field 

• At least 3 years of practical industry-based experience 

• Experience providing instruction leading to industry-recognized credentials strongly preferred 

• Experience tracking, managing, and reporting program or participant data in Salesforce o similar CRM systems 

• Certifications in Adobe, Google Analytics, Meta Digital Marketing, or related platforms highly preferred 

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