Job Description
GENERAL PURPOSE: Under the Direction of the Director of Communications (DOC), the Multimedia Coordinator will work alongside the communications team to create timely, relevant, engaging content, and will be responsible for coordinating video content creation across all digital platforms, executing a data-driven social media strategy, moderating, and following up on all video-focused channels, staying current on industry/social media trends, and assisting the Director of Communications with events, and media campaigns.
MAIN RESPONSIBILITY AND DUTIES: - Support and collaborate with the Director of Communications in executing comprehensive digital marketing strategies across all platforms.
- Assist in developing and implementing SEO and SEM initiatives to improve online visibility and organic reach.
- Work alongside the Director to build and optimize Google Ads campaigns that align with broader marketing goals.
- Coordinate with the Director to manage and grow social media accounts (Facebook, Instagram, LinkedIn, etc.) through scheduled content, follower engagement, and strategic outreach.
- Help develop and execute content strategies designed to increase followers and boost engagement across all social media channels.
- Analyze social media metrics and collaborate with the Director to adjust campaign tactics based on performance and audience behavior.
- Stay up to date on trends, hashtags, and platform features to provide insights and recommendations that support the Director’s campaign vision.
- Assist in Yelp ad management, respond to reviews, and help maintain a positive digital reputation.
- Collaborate on the creation of content calendars, ad copy, graphics, and digital assets that support all digital marketing efforts.
- Contribute to performance reporting, including campaign summaries, analytics dashboards, and suggested improvements.
- Other duties as assigned by supervisor.
QUALITIES & CHARACTERISTICS - Must have Passion for Video Filming, Editing and Production.
- Proficiency with video and photo editing tools, digital media formats, and HTML, the use of digital and filming cameras.
- Excellent social listening skills
- Time management skills with the ability to multitask.
- Detail-oriented approach with ability to work under pressure to meet deadlines.
- Must be able and willing to work after hours and some weekends at times.
- Creativity and willingness to try new approaches and receive constructive feedback.
- Must be able to work in a crowded, busy environment if necessary.
- Must have a creative spirit and willingness to explore new methods of communication.
- Willingness to mentor others, to treat them with respect and gratitude as members of our team, and to gently correct them when necessary.
- Demonstrates a willingness and enthusiasm for a continued state of learning.
PROFESSIONAL KNOWLEDGE, SKILLS & ABILITIES - Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred; Associate/2-year degree required.
- Minimum of 2 years of hands-on digital marketing experience, with demonstrated success in supporting social media and paid digital campaigns.
- Proven ability to assist and collaborate effectively with leadership on multi-platform digital strategies.
- Experience with social media content creation and growth strategies, including community engagement and post scheduling.
- Familiarity with executing campaigns on Google Ads and Yelp under the direction of senior marketing leadership.
- Understanding of SEO and SEM principles and experience applying them as part of a coordinated team effort.
COMMUNICATIONS SKILLS - Excellent oral & writing communications skills as well as internal and external interpersonal & intercultural communications.
- Outstanding technical writing/editing, formatting and document, and video production skills
- Excellent employee and client interaction skills
- Ability to communicate well with the public
PHYSICAL REQUIREMENTS: Works well with patients, co-worker and vendors in a generally comfortable environment office. Marketing Assistant must possess the following physical requirements:
- Must be in good health and able to lift up to 40 lbs.
- Must be able to hear staff on the telephone and those who are served in person, and speak clearly in order to communicate information to clients and staff
- Must be able to read memos, forms, and other pertinent written materials
- Specific vision abilities required: close vision, color vision, peripheral vision, depth perception and ability to adjust focus
- Must have vision, which is adequate to read memos, a computer screen and other documents
- May be required to work for long periods without a break and hours may vary
- Must be able to reach above the shoulder level to work, bend, squat and sit, stand, stoop, crouching, reaching and twisting/turning
COMMUNICATIONS SKILLS - Excellent oral & writing communications skills as well as internal and external interpersonal & intercultural communications.
- Outstanding technical writing/editing, formatting and document, and video production skills
- Excellent employee and client interaction skills
- Ability to communicate well with the public
Job Tags
Work at office, Weekend work,